Numbers: $2 billion sales - Apple's app store remains unrivaled

Although Apple's app store must enforce against a growing pool of competitors, the iOS software store remained in the past year of unrivaled leader on the market of software shops for Smartphone users.

2010 Apple could generate global revenues of $ 1.78 billion alone with app sales and improve last year's result by whopping 132%. 2009 revenues of $769 million.

Even if Apple market share had to give up - while we could unite 2009 93% of all AppStore purchases, it were 2010 "just" 82.7% - by the next highest competitor surprisingly BlackBerry Appworld is Apple still far away.

Overlooking the entire market, the phone bound software shops are still in a steep growth. In the last year alone over 160% sold more Applkationen as of 2009 - games make up more than every second download and are currently responsible for 52.2% of all downloaded applications. 2014, analysts at IHS each second download from Apple's AppStore from iPad user is to be sold, currently the iPhone to iPad ratio is 80% to 20%.

Because it fits quite well on the subject: Horace Dediu has combined the life and death of different Smartphone ecosystems, poured into an information graphic and given forecasts up to 2012. We have embedded the whole picture after the jump.

Activated iPhones and bad MobileMe sales in Apple's retail stores

"Confessions", as announced in the title of the original article, not the stories from the Apple store everyday, the interview published here by popular mechanics with an Apple store employee is still worth reading and conveys a sense of how it works behind the scenes of Apple branch shops is. Two excerpts:

Sales targets and MobileMe: "We are rewarded with sales commissions, but making already caring for his job when it sold enough." We expected we should sell as the Apple care protection plan, so the three-year warranty extension with virtually every product. And frankly, things are not bad deal and need any great persuasion. MobileMe, however, also here you of course instructs us to sale, is hardly to the man. "No one creates the MobileMe packages to sell it."

The customer request for free SIM cards: "Every day we get an option of course, we offer numerous requests from customers that their iPhone would like to unlock." Typically, let's just say the customers that the iPhone would no longer work after a unlock and expensive paperweight they could use the device only as $700. Sure, much true is not listed, but this is our language. "And if designated to times a customer with an unlocked device with us at the service desk: we grasp of it not."